News & Views
Does India really need Lululemon?
Lululemon is coming to India, in partnership with Tata Cliq. The Canadian brand will be launching a brick-and-mortar store, and will also be available for digital retail through Tata Cliq...
Craft and the upcycling economy: Could traditional crafts be a gateway to a more sustainable fashion industry?
We’ve been conned! Hear this:Less than one per cent of everything sent in for recycling is actually recycled. The rest is actually landfilled, and in the case of textiles, can...
What #BoycottFastFashion means for fashion activism
A few days ago, I deleted the Amazon app from my phone. Turns out, I’m not the only one. Over the last couple of weeks, my social media feed has...
The 5 habits of sustainably stylish women
‘Clothes are not going to change the world. The women who wear them will.’ --Anne KleinSustainability is not a zero-sum-game. Similarly, when it comes to fashion, there is no one-size-fits-all....
What’s in a campaign: Second Hand September
Thrifting, Swapping, Borrowing, Renting… What do all of these have in common? Well, these are all different ways you can be a part of the secondhand fashion movement. For years,...
Sustainable or not: Analysing Team India’s 2024 Olympics uniforms
The Olympics are on, in full swing. And the Indian squad’s Olympic uniforms have been breaking the internet—for all the wrong reasons. Designed by couturier Tarun Tahiliani, the uniforms of...
What’s in a campaign: No New Clothes
The No New Clothes campaign is spearheaded by Remake, a global organisation advocating for climate, social and gender justice in the fashion industry. The campaign runs from June 1st to...
We need more sustainable underwear… Here’s why
When we think of spending a little extra on intimate wear or lingerie, we usually turn to luxury or high-street brands. Most of our daily-use underwear is picked out at...
Retail therapy: Why it’s a terrible idea!
Ever felt the urge to splurge on clothes to brighten up your mood? Or spent mindlessly on clothes after a break-up or a fight? We’re all guilty! However, the question...
The fast fashion nobody talks about
How often have you heard it said that some people can only afford to buy fast fashion, ie, cheap clothing? Sure, not everyone can afford to buy skilfully-crafted exquisite garments....
What’s in a campaign: Slow Fashion Season
Have you ever embarked on a non-shopping adventure? Or experimented with just choosing well and making it last? Over the years, fashion has emerged as a powerful means of self-expression....
The best of 2023: The year’s most iconic sustainable fashion moments
From celebs taking the sustainable route to material innovations and policy, we’ve put together the most sustainably stylish moments of 2023. Alia Bhatt once again brought out the sustainable fashion...
