Green Guide
9 things to keep in mind when organizing a swap party… From an expert
I founded The Shift, India, in 2022, in an endeavour to redefine fashion norms, by empowering people to contribute to a more conscious, circular fashion industry. We believe, the trusted...
5 reasons we should buy homegrown fashion
Are you tired of the usual fast fashion brands you’ve been buying from? Are you looking for sustainable options? Maybe… buying homegrown? Great idea!, Buying homegrown is not only a...
What is fast fashion, and why we should be worried
Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as...
What is sustainable fashion?
Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According...
5 new year resolutions for a happier planet
As we step into 2024, we’re likely all getting our resolutions, for a better, healthier version of ourselves, in place. But, ever wondered if any of these resolutions could help...
Metamorphosis: Fast fashion junkie to a slow fashionista
The sun shone brightly and I emptied myself of myself—of the version I deemed to be myself. Clothes were flung out from my balcony—an act of poetic justice. The very...
The 2024 Tarot guide to fashioning sustainably
With a latent buzz of an upcoming recession in the air, the cards agree that living sustainably and fashionably in 2024 is going to be all about managing our money...
5 ways to store winter clothes better
What do I do with my winter jackets? Should I hang them or fold them up in my closet? And, the woollen sweaters? Also, what if I don’t want to...
From field to fabric: Jute’s impact on sustainability and fashion
As I sifted through my mom's saree collection in search of the perfect outfit for Diwali, I came across one with a captivating golden sheen and a natural, earthy charm....
The truth behind your favourite winter fabrics
Winter’s here. And, so are the winter fit checks. Be it that leather jacket you’ve been waiting to flaunt, or styling all those different layers – now is the time!...
How to restore your old saris
Some saris are more than just a garment. They are a sentiment. Even more so when they hold not just your own memories but also those of your loved ones....
6 ways to navigate the Diwali sales in India
With the festive season come those big red banners screaming SALE, at every corner. Snagging a deal is always thrilling, but it's crucial to consider the lasting impact of our...
