Pretty as you please

Looking for a sustainable brand for your next purchase?

The Sustainable Fashion Edit. Our directory of homegrown brands is here to help you find brands that are prettier for the planet, for the people and for you.

News & Views

The what's in my clothes campaign drives the power of conscious choices
The worst of 2023: Fashion’s most regrettable moments
Photo by Alexander Grey from pexel.com
Photo by Yogendra Singh on Unsplash
David Koma Fall 2020 show, London © SLAY
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash
olympic uniform 2024 - pretty as you please review
The best of 2023: The year’s most iconic sustainable fashion moments
Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last
pretty as you please asks is plastic the real devil? Photo by Ravin Rau on Unsplash
Photo by mohammad-ubaid from pexel.com

What does it mean, when we talk about sustainability in fashion?

As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion. 

Green Guide

The 2023 Tarot Guide to Fashioning Sustainably By Jugal Mody. Edited by Prerna S Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just a sustainable life but also a wholesome life. This year, the cards feel that community is the key to fashioning sustainably and perfectionism is the enemy. Toh let’s see what the cards have stitched together for your 2023.
Pretty As You Please recommends planet friendly Rakhis
image by freepik medium-shot-woman-clothes-shopping
Photo by Harper Sunday on Unsplash for prettyasyouplease.co
Photo by Rahul Pandit on Pexels
Photo by Amala Earth
unsustainably-made made sustainable
Photo by Alyssa Strohmann on Unsplash
Photo by Harry Cunningham on Unsplash for Pretty as you please
The 2024 Tarot guide to fashioning sustainably
Microplastics: A not-so ‘micro’ fashion problem. Photo by Sören Funk on Unsplash
photo by jason-briscoe from unsplash

Do you feel confused with all the different terms from fashion and sustainability?

Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.

So stay tuned!

Kids' Corner

How to throw a low-waste kids’ party

When my daughter turned 6, a month ago, she wanted

continue reading
Teach your child to mend their clothes

Do you love DIYs? I certainly do, as do most

continue reading
6 gifting ideas for a happier planet

It’s that time of year! The festivities that began with

continue reading
Why choose secondhand clothing for kids?

When I became a parent, there weren’t many homegrown labels

continue reading
Conscious Reads: The Clever Tailor

INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went

continue reading
Is zero-waste travel possible with kids? Oh yes, it is!

My family and I have been leading a low-waste sustainable

continue reading
Conscious Reads: Talking to kids about their bodies

At 20, my mother chopped off her gorgeous curls. In

continue reading
Raising children for a better world

“Que sera sera, whatever will be, will be; The future’s

continue reading
Conscious Chatter: Talking to kids about gender and identity

Early childhood is when children develop most of their attitudes—towards

continue reading
Can we compost our fabric? Yes, we can!

Atacama Desert, Chile Last year, our

continue reading

JOIN OUR PAYP CLUB

Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.

Let’s make fashion prettier…
Together!

WHAT'S NEW

8 ways a conscious closet can promote wellness

According to the Global Wellness Institute, wellness is the active pursuit

continue reading
What really makes a garment sustainable?

Sustainable clothing. Sustainably made. Sustainable dressing. Sustainable style. Sustainable fashion.Just a

continue reading
The sustainable festive fit check this diwali by pretty as you please
Festive Fit Check: Colours of the Earth

Years ago, a popular newspaper ran a campaign, encouraging people to

continue reading
Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last
The 5 habits of sustainably stylish women

‘Clothes are not going to change the world. The women who

continue reading
‘Where can I rent clothes from?’ We’ve got you covered

The global clothing rental market is estimated to grow to US$

continue reading
How to get the most out of your current closet

With the constant flood of advertisements we see everywhere, it’s no

continue reading

Green Guide

The 2023 Tarot Guide to Fashioning Sustainably By Jugal Mody. Edited by Prerna S Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just a sustainable life but also a wholesome life. This year, the cards feel that community is the key to fashioning sustainably and perfectionism is the enemy. Toh let’s see what the cards have stitched together for your 2023.
Photo by Amala Earth
Microplastics: A not-so ‘micro’ fashion problem. Photo by Sören Funk on Unsplash
unsustainably-made made sustainable
Photo by Alyssa Strohmann on Unsplash
The 2024 Tarot guide to fashioning sustainably
Photo by Harper Sunday on Unsplash for prettyasyouplease.co
Photo by Harry Cunningham on Unsplash for Pretty as you please
Photo by Rahul Pandit on Pexels
image by freepik medium-shot-woman-clothes-shopping
photo by jason-briscoe from unsplash
Pretty As You Please recommends planet friendly Rakhis

Are you looking for a sustainable brand for your next purchase?

Welcome to PAYP’s directory of homegrown brands. The Sustainable Fashion Edit. Here you will find brands that are prettier for the planet, for the people and for you.

Feel confused with all the different terms from fashion and sustainability?

Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.

So stay tuned!

Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.

So stay tuned!

What does it mean, when we talk about sustainability in fashion?

As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion. We’re talking about making fashion prettier for the planet, prettier for people, and prettier for you!

JOIN OUR PAYP CLUB

Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.

Let’s make fashion prettier…
Together!

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.

The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it? 

We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…

News & Views

Photo by Alexander Grey from pexel.com
The what's in my clothes campaign drives the power of conscious choices
pretty as you please asks is plastic the real devil? Photo by Ravin Rau on Unsplash
David Koma Fall 2020 show, London © SLAY
Photo by Yogendra Singh on Unsplash
The worst of 2023: Fashion’s most regrettable moments
The best of 2023: The year’s most iconic sustainable fashion moments
Photo by mohammad-ubaid from pexel.com
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash
olympic uniform 2024 - pretty as you please review
Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last

Kids' Corner

Raising children for a better world

“Que sera sera, whatever will be, will be; The future’s

continue reading
Conscious Chatter: Talking to kids about gender and identity

Early childhood is when children develop most of their attitudes—towards

continue reading
Conscious Reads: The Clever Tailor

INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went

continue reading
6 gifting ideas for a happier planet

It’s that time of year! The festivities that began with

continue reading
Teach your child to mend their clothes

Do you love DIYs? I certainly do, as do most

continue reading
Can we compost our fabric? Yes, we can!

Atacama Desert, Chile Last year, our

continue reading
How to throw a low-waste kids’ party

When my daughter turned 6, a month ago, she wanted

continue reading
Conscious Reads: Talking to kids about their bodies

At 20, my mother chopped off her gorgeous curls. In

continue reading
Is zero-waste travel possible with kids? Oh yes, it is!

My family and I have been leading a low-waste sustainable

continue reading
Why choose secondhand clothing for kids?

When I became a parent, there weren’t many homegrown labels

continue reading

The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it? 

We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…

Green Guide

Photo by Rahul Pandit on Pexels
image by freepik medium-shot-woman-clothes-shopping
Photo by Harper Sunday on Unsplash for prettyasyouplease.co
Pretty As You Please recommends planet friendly Rakhis
Microplastics: A not-so ‘micro’ fashion problem. Photo by Sören Funk on Unsplash
The 2024 Tarot guide to fashioning sustainably
Photo by Harry Cunningham on Unsplash for Pretty as you please
Photo by Alyssa Strohmann on Unsplash
Photo by Amala Earth
unsustainably-made made sustainable
The 2023 Tarot Guide to Fashioning Sustainably By Jugal Mody. Edited by Prerna S Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just a sustainable life but also a wholesome life. This year, the cards feel that community is the key to fashioning sustainably and perfectionism is the enemy. Toh let’s see what the cards have stitched together for your 2023.
photo by jason-briscoe from unsplash

News & Views

Orsola de Castro, co-founder of Fashion Revolution and author of Loved Clothes Last
The worst of 2023: Fashion’s most regrettable moments
pretty as you please asks is plastic the real devil? Photo by Ravin Rau on Unsplash
why is retail therapy such a bad idea according to pretty as you please. Photo by Arturo Rey on Unsplash
Photo by mohammad-ubaid from pexel.com
The best of 2023: The year’s most iconic sustainable fashion moments
David Koma Fall 2020 show, London © SLAY
Photo by Alexander Grey from pexel.com
Photo by Yogendra Singh on Unsplash
The what's in my clothes campaign drives the power of conscious choices
olympic uniform 2024 - pretty as you please review

Kids' Corner

Conscious Reads: Talking to kids about their bodies

At 20, my mother chopped off her gorgeous curls. In

continue reading
Teach your child to mend their clothes

Do you love DIYs? I certainly do, as do most

continue reading
Conscious Chatter: Talking to kids about gender and identity

Early childhood is when children develop most of their attitudes—towards

continue reading
6 gifting ideas for a happier planet

It’s that time of year! The festivities that began with

continue reading
Can we compost our fabric? Yes, we can!

Atacama Desert, Chile Last year, our

continue reading
How to throw a low-waste kids’ party

When my daughter turned 6, a month ago, she wanted

continue reading
Is zero-waste travel possible with kids? Oh yes, it is!

My family and I have been leading a low-waste sustainable

continue reading
Why choose secondhand clothing for kids?

When I became a parent, there weren’t many homegrown labels

continue reading
Conscious Reads: The Clever Tailor

INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went

continue reading
Raising children for a better world

“Que sera sera, whatever will be, will be; The future’s

continue reading

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.

The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it? 

We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…