Looking for a sustainable brand for your next purchase?
Celebrity Fashion
News & Views
What does it mean, when we talk about sustainability in fashion?

As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion.
Green Guide
Crafts of India
Do you feel confused with all the different terms from fashion and sustainability?





Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.
So stay tuned!
Conscious Closets
Kids' Corner

6 gifting ideas for a happier planet
It’s that time of year! The festivities that began with
continue reading
Is zero-waste travel possible with kids? Oh yes, it is!
My family and I have been leading a low-waste sustainable
continue reading
Conscious Chatter: Talking to kids about gender and identity
Early childhood is when children develop most of their attitudes—towards
continue reading
Conscious Reads: Talking to kids about their bodies
At 20, my mother chopped off her gorgeous curls. In
continue reading
Raising children for a better world
“Que sera sera, whatever will be, will be; The future’s
continue reading
Why choose secondhand clothing for kids?
When I became a parent, there weren’t many homegrown labels
continue reading
Conscious Reads: The Clever Tailor
INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went
continue reading
How to throw a low-waste kids’ party
When my daughter turned 6, a month ago, she wanted
continue readingJOIN OUR PAYP CLUB
Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.
WHAT'S NEW

What #BoycottFastFashion means for fashion activism
A few days ago, I deleted the Amazon app from my
continue reading
V-Day gifts the planet loves
Looking for last-minute Valentine’s Day gifts? Nothing says love like a
continue reading
5 ways to show your clothes some extra love
‘I love what you’re wearing!’ That’s how most compliments roll. But,
continue reading
The 2025 Tarot guide to fashioning sustainably
The cards reveal that 2025 is going to be the year
continue reading
3 simple steps to help you make the sustainable shift
Looking to make your wardrobe more sustainable? You don’t need a
continue reading
8 ways a conscious closet can promote wellness
According to the Global Wellness Institute, wellness is the active pursuit
continue reading
What really makes a garment sustainable?
Sustainable clothing. Sustainably made. Sustainable dressing. Sustainable style. Sustainable fashion.Just a
continue readingCelebrity Fashion
Crafts of India
Green Guide
Are you looking for a sustainable brand for your next purchase?

Welcome to PAYP’s directory of homegrown brands. The Sustainable Fashion Edit. Here you will find brands that are prettier for the planet, for the people and for you.
Feel confused with all the different terms from fashion and sustainability?





Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.
So stay tuned!
Our Fashion Dictionary brings to you the A-Z of fashion and sustainability terms. We are constantly updating it.
So stay tuned!





What does it mean, when we talk about sustainability in fashion?
As India’s first podcast on sustainable fashion, we bring to you the evolving conversation around fashion sustainability, through the lens of change makers, advocates, brands and people who’ve redefined the way they view and consume fashion. We’re talking about making fashion prettier for the planet, prettier for people, and prettier for you!
JOIN OUR PAYP CLUB
Stay updated on the latest in sustainable fashion. | Discover trailblazing homegrown sustainable brands. | Tune into interviews with industry experts. | Early access to film screenings, book readings & workshops. | Learn from each other.

According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.
According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.
The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it?
We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…
News & Views
Conscious Closets
Kids' Corner

Raising children for a better world
“Que sera sera, whatever will be, will be; The future’s
continue reading
Conscious Chatter: Talking to kids about gender and identity
Early childhood is when children develop most of their attitudes—towards
continue reading
Conscious Reads: The Clever Tailor
INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went
continue reading
6 gifting ideas for a happier planet
It’s that time of year! The festivities that began with
continue reading
How to throw a low-waste kids’ party
When my daughter turned 6, a month ago, she wanted
continue reading
Conscious Reads: Talking to kids about their bodies
At 20, my mother chopped off her gorgeous curls. In
continue reading
Is zero-waste travel possible with kids? Oh yes, it is!
My family and I have been leading a low-waste sustainable
continue reading
Why choose secondhand clothing for kids?
When I became a parent, there weren’t many homegrown labels
continue readingThe very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it?
We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…
Celebrity Fashion
Crafts of India
Green Guide
News & Views
Conscious Closets
Kids' Corner

Conscious Chatter: Talking to kids about gender and identity
Early childhood is when children develop most of their attitudes—towards
continue reading
Conscious Reads: Talking to kids about their bodies
At 20, my mother chopped off her gorgeous curls. In
continue reading
Why choose secondhand clothing for kids?
When I became a parent, there weren’t many homegrown labels
continue reading
Conscious Reads: The Clever Tailor
INTRODUCING YOUR CHILD TO SUSTAINABILITY There was a time we went
continue reading
How to throw a low-waste kids’ party
When my daughter turned 6, a month ago, she wanted
continue reading
Is zero-waste travel possible with kids? Oh yes, it is!
My family and I have been leading a low-waste sustainable
continue reading
Raising children for a better world
“Que sera sera, whatever will be, will be; The future’s
continue reading
6 gifting ideas for a happier planet
It’s that time of year! The festivities that began with
continue readingAccording to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons to global greenhouse gas (GHG) emissions in 2018. Add to that the unethical labour practices, all outsourced to developing countries like ours, and we’re sitting on a ticking bomb.
The very nature of the fashion industry—fast or slow—is at odds with the core values of zero-waste living. But if we were to stop buying clothes, completely, an entire industry would collapse, affecting lives and livelihoods and allied industries, such as agriculture, too. And that wouldn’t exactly be sustainable, would it?
We don’t have all the answers, yet. This is an evolving conversation, a journey—there is always more to do, but there is a bare minimum we must do. Buy less, dispose mindfully, and make more conscious choices. Here is where it all begins…