Pretty as you please

Team PAYP

Purecloth.co: Durable, handwoven kidswear

Read our review.  What they make: Baby rompers, girls cotton dresses, kids clothes, hair accessories and newborn gift hampers. Where to buy (online): Purecloth.coWhere to buy (offline): Go Native 5 Stores,Bangalore, Big Little People, Bangalore, BumShum – Bangalore, Paper Boat, Bangalore, Paper Boat, Goa, Bate-Papo, Goa, Little Rainbow, Kochi, One12, Hyderabad Launched in 2020, by […]

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Theme fit check

Hitting the mall every time you have a theme-based event to attend? Looking for ways to look stylish, without spending a fortune is usually a task. But, what if we told you we have a few tried-and-tested ideas for you? Take cues from our team to stand out at parties while fashioning sustainably.

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Idle Hours: Handwoven, recycled loungewear

pretty as you please reviews idle hours

Read our review.  What they make: Tops, shirts, pants/trousers, dresses, overalls and jumpsuits. Where to buy: www.shopidlehours.comE-commerce: Brown Living, PopClub and Our Better Planet.Price range: Below Rs 5,000 The story of Mumbai-based Idle Hours began with founder Aditi Pillai’s desire to create clothing that offers premium comfort and is in harmony with people and the

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Lafaani: Handcrafted multifunctional staples

What they make: Tops, shirts, pants/trousers, dresses, jackets, overlays, accessories. Where to buy:www.lafaani.comE-commerce: Amala Earth, Tata Cliq Luxury, Ogaan Market, Flourish, Saahra, Our Better Planet, Refash, UpcycleLuxe, Brown Living, Scrollnshops, Defy’ne, Meolaa, Kamakhyaa, Indyverse, Butterfly Club, Salt Mango Tree, Consciously, Frobolous, Loom and Things, Powered By People Physical stores: Syne, Goa Bate Papo, Goa Canvas, NY

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What is fast fashion, and why we should be worried

Photo by Harry Cunningham on Unsplash for Pretty as you please

Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as twice a week. These collections are mass-produced, with little attention to production practices, quality or their cost to the environment and the people who make

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What is sustainable fashion?

Photo by Harper Sunday on Unsplash for prettyasyouplease.co

Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons in global greenhouse gas emissions, in

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The best of 2023: The year’s most iconic sustainable fashion moments

The best of 2023: The year’s most iconic sustainable fashion moments

From celebs taking the sustainable route to material innovations and policy, we’ve put together the most sustainably stylish moments of 2023. Alia Bhatt once again brought out the sustainable fashion icon in her, by rewearing her Sabyasachi wedding sari to receive her National Award for Gangubai Kathiawadi. In a world that normalises buying new for

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The worst of 2023: Fashion’s most regrettable moments

The worst of 2023: Fashion’s most regrettable moments

From tone deaf campaigns to carbon emitting pop mania, we’re bringing to you moments we wish didn’t happen in fashion history. Taylor Swift has been in the news for her frequent flights. But her private jet isn’t the only thing blowing out massive quantities of carbon. The multiple variations of each of her custom-made tour

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