I founded The Shift, India, in 2022, in an endeavour to redefine fashion norms, by empowering people to contribute to a more conscious, circular fashion industry. We believe, the trusted way to reduce the impact of our clothes, on the environment, is by increasing their lifespan. And so, The Shift has been hosting swap parties […]
9 things to keep in mind when organizing a swap party… From an expert Read More »
Are you tired of the usual fast fashion brands you’ve been buying from? Are you looking for sustainable options? Maybe… buying homegrown? Great idea!, Buying homegrown is not only a green flag for the planet, but could also be a breath of fresh air if you’re still trying to figure out your style, for the
Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as twice a week. These collections are mass-produced, with little attention to production practices, quality or their cost to the environment and the people who make
What is fast fashion, and why we should be worried Read More »
Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons in global greenhouse gas emissions, in
As we step into 2024, we’re likely all getting our resolutions, for a better, healthier version of ourselves, in place. But, ever wondered if any of these resolutions could help fight the global climate crisis? Or simply just lower the pollution around us? It isn’t all that daunting, really. For we’re here to help you
The sun shone brightly and I emptied myself of myself—of the version I deemed to be myself. Clothes were flung out from my balcony—an act of poetic justice. The very clothes that shaped me, my body now lay littered on the floor of my bungalow. Perhaps burning would have been more poetic. I glanced at
Metamorphosis: Fast fashion junkie to a slow fashionista Read More »
With a latent buzz of an upcoming recession in the air, the cards agree that living sustainably and fashionably in 2024 is going to be all about managing our money well. Toh let’s see how the cards can help us budget our style in 2024. The 3 of Wands is the story of Pinnochio, who
What do I do with my winter jackets? Should I hang them or fold them up in my closet? And, the woollen sweaters? Also, what if I don’t want to pack away all my summer dresses? How do I make sure to be able to do this, all while not cluttering my wardrobe? If you’ve
As I sifted through my mom’s saree collection in search of the perfect outfit for Diwali, I came across one with a captivating golden sheen and a natural, earthy charm. The fabric, an exquisite fusion of jute and silk, was rustic and chic, all at once. Known as the Golden Fibre, jute has played a
From field to fabric: Jute’s impact on sustainability and fashion Read More »
Winter’s here. And, so are the winter fit checks. Be it that leather jacket you’ve been waiting to flaunt, or styling all those different layers – now is the time! But, did you know those cosy wool sweaters could be hurting the planet, and not just animals? And do you know what is the actual
Let’s make fashion prettier… Together!
No spam. Only jam.
