Green Guide

The global clothing rental market is estimated to grow to US$ 2.08 Billion, by 2025, with a CAGR of 8.7%. And yet, fashion rental is nascent in India. According to research, renting one item of clothing can help save up to 24% water, 6% energy and 3% CO2 emissions, as compared to buying a new […]

With the constant flood of advertisements we see everywhere, it’s no wonder we start to believe that a better life (and style) is just one more purchase away. Every glossy ad and influencer post seems to promise that the next trendy piece will be the one to transform our wardrobes (and our lives, of course!).

Renting clothes is a great way to cut down on your fashion footprint. It helps keep your looks fresh and occasion appropriate, without you having to buy new for what’s likely to be a one-time wear. However, there are a few things to be mindful of while renting. Here’s what you need to know. 1.

It’s that time of year again, when siblings renew their contracts with a fancy string of thread. Last year, rakhis worth ₹12,000 crores were sold in India. Taking various price differentials into account, that would amount to approximately 100 crore rakhis, most of which were trashed as little as 24 hours later. Imagine the impact!

You’ve heard the term tossed around quite a bit. Circular fashion. Sometimes, just circular. Or circularity. Brands use it like it’s a magic spell, all set to take away the evils inherent in the fashion industry. But is that so? Also, more importantly, what does circular fashion even mean? As the use of the word

Flame retardant. Wrinkle-free. Stain-resistant. The ‘non-stick’ version of clothing—quite literally. A few years ago, all hell broke loose, when studies found that Teflon, that magic non-stick coating in our cooking pans, was, in fact, cancer-causing. Teflon was made from a group of chemicals calls Per- and Polyfluoroalkyl Substances (PFAS). It is chemicals from this very

Come June, and social media and store windows are flooded with depictions of the Pride Flag and numerous pride hashtags. While Pride Month does usher in queer joy, often, the support begins to taper off once the month is over.  Well, we’re not here for the pinkwashing. We’re here to help you zero in on

As the world around us is increasingly becoming aware of the implications of discarded  waste on the planet, we are moving to better, sustainable options. And, so are the brands. They are incorporating product designs with planet-friendly solutions like recycling, upcycling and zero-waste. This World Environment Day, we are closely looking at the trend of

Over the last few years, Bengaluru’s Bellandur Lake has been spewing a toxic white foam, especially during heavy rains. What if we told you your laundry detergent was the culprit? That it was  causing irreversible damage to the planet? And no, standard liquid detergents are not better than powders. Here’s why. One of the main

Ever wondered what your swimwear is made of? Or, ever thought of your swimwear as more than just the sum of its cut and colour? Most of us haven’t. Well, I certainly hadn’t–despite being a swimmer! For a tropical country, the Indian swimwear market is very niche. There are far too few options, and if