Are you tired of the usual fast fashion brands you’ve been buying from? Are you looking for sustainable options? Maybe… buying homegrown? Great idea!, Buying homegrown is not only a green flag for the planet, but could also be a breath of fresh air if you’re still trying to figure out your style, for the […]
Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as twice a week. These collections are mass-produced, with little attention to production practices, quality or their cost to the environment and the people who make
What is fast fashion, and why we should be worried Read More »
Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons in global greenhouse gas emissions, in
When I became a parent, there weren’t many homegrown labels in India that made clothes with child-friendly fabrics. So, I came up with a simple selection process to pick clothes for my daughter: Quality over quantity, while tapping into my community. I picked high-quality clothes, which would last longer and can be passed on to
Secondhand adjective | ˈse-kən(d)-ˈhand Acquired after being used by another person. Not new. Used clothes offered for sale or swap. Opting for secondhand clothing and accessories is a great way to save planetary resources, as no fresh resources are used in the creation of something new. It also prolongs an item’s lifecycle. Usually, when we think
Thrifting embodies a dual purpose: Marrying fashion with sustainability. If you love thrifting, you probably understand its economic value and its environmental impact. This mindful practice directly curtails the demand for new production, resulting in reduced waste and carbon emissions. But if you’re new to thrifting, you probably struggle with where to start and what
Nike, Puma, Adidas, Decathlon… these are the first names that come to mind when we think of activewear. These global giants have dominated the activewear industry for decades now. According to McKinsey’s ‘Sporting goods 2023: The need for resilience in a world in disarray’ report, sustainability is amongst the top four 2023 activewear goods trends,
5 reasons you need to buy from homegrown activewear brands Read More »
When we think of dressing for the swelteringly humid July weather, cotton is perhaps the first fabric that comes to mind. And why not! It’s a fabric with endless possibilities. And when produced and sourced ethically, it has a low-impact on both the planet and the people. But thanks to modern innovation, cotton now has
The sun is shining, the heat is rising. The best way to stay cool, besides sipping on chilled lemonade? Wearing easy-breezy clothes that don’t stick when you sweat! What do you imagine wearing? A light cotton shirt? That’s an obvious answer for most. However, cotton cultivation is not without its issues. It is resource-intensive, has
Five sustainable fabrics you need to try this summer Read More »
Ensuring the longevity of your clothes is key to sustainability. That, and actually using the clothes that are in your closet. Stitching and upcycling may not be everybody’s cup of tea, but there are a few simple sustainable skills that can go a long way in ensuring your clothes see the light of day, and
Let’s make fashion prettier… Together!
No spam. Only jam.
