Features
Does India really need Lululemon?
Lululemon is coming to India, in partnership with Tata Cliq. The Canadian brand will be launching a brick-and-mortar store, and will also be available for digital retail through Tata Cliq...
Craft and the upcycling economy: Could traditional crafts be a gateway to a more sustainable fashion industry?
We’ve been conned! Hear this:Less than one per cent of everything sent in for recycling is actually recycled. The rest is actually landfilled, and in the case of textiles, can...
What #BoycottFastFashion means for fashion activism
A few days ago, I deleted the Amazon app from my phone. Turns out, I’m not the only one. Over the last couple of weeks, my social media feed has...
Festive Fit Check: Colours of the Earth
Years ago, a popular newspaper ran a campaign, encouraging people to wear specific colours on each day of Navratri. Today, this practice has almost become tradition. Few recall how this...
The 5 habits of sustainably stylish women
‘Clothes are not going to change the world. The women who wear them will.’ --Anne KleinSustainability is not a zero-sum-game. Similarly, when it comes to fashion, there is no one-size-fits-all....
What’s in a campaign: Second Hand September
Thrifting, Swapping, Borrowing, Renting… What do all of these have in common? Well, these are all different ways you can be a part of the secondhand fashion movement. For years,...
Sustainable or not: Analysing Team India’s 2024 Olympics uniforms
The Olympics are on, in full swing. And the Indian squad’s Olympic uniforms have been breaking the internet—for all the wrong reasons. Designed by couturier Tarun Tahiliani, the uniforms of...
Sustainable dressing, the Heeramandi way
The mesmerising couture showcased in the web series, Heeramandi, may be your next inspo for sustainable dressing. We are telling you how. Recreate the vintage vibe. Want to dress up the...
What’s in a campaign: No New Clothes
The No New Clothes campaign is spearheaded by Remake, a global organisation advocating for climate, social and gender justice in the fashion industry. The campaign runs from June 1st to...
No new clothes, but make it 5 years: Faheem Ruhani
Mumbai-based Faheem Ruhani, Managing Editor at The Conscious Empire, has bought no new clothes for over 5 years, now. ‘The last time I went shopping for clothes was in February...
The sustainable travel fit check
Travel demands a lot of shopping. In preparation for your journey and destination, or as a must-do while on vacation. While we 💯 recommend shopping (within reason), to support the...
Chikankari: Origin, designs and techniques
Location: Lucknow, Uttar Pradesh Chikankari is a hand embroidery style celebrated for its exquisite craftsmanship and delicate charm. Mostly associated with royalty and Nawabi culture, this timeless art form is...
