Features
Festive Fit Check: Colours of the Earth
Years ago, a popular newspaper ran a campaign, encouraging people to wear specific colours on each day of Navratri. Today, this practice has almost become tradition. Few recall how this...
The 5 habits of sustainably stylish women
‘Clothes are not going to change the world. The women who wear them will.’ --Anne KleinSustainability is not a zero-sum-game. Similarly, when it comes to fashion, there is no one-size-fits-all....
What’s in a campaign: Second Hand September
Thrifting, Swapping, Borrowing, Renting… What do all of these have in common? Well, these are all different ways you can be a part of the secondhand fashion movement. For years,...
Sustainable or not: Analysing Team India’s 2024 Olympics uniforms
The Olympics are on, in full swing. And the Indian squad’s Olympic uniforms have been breaking the internet—for all the wrong reasons. Designed by couturier Tarun Tahiliani, the uniforms of...
Sustainable dressing, the Heeramandi way
The mesmerising couture showcased in the web series, Heeramandi, may be your next inspo for sustainable dressing. We are telling you how. Recreate the vintage vibe. Want to dress up the...
What’s in a campaign: No New Clothes
The No New Clothes campaign is spearheaded by Remake, a global organisation advocating for climate, social and gender justice in the fashion industry. The campaign runs from June 1st to...
No new clothes, but make it 5 years: Faheem Ruhani
Mumbai-based Faheem Ruhani, Managing Editor at The Conscious Empire, has bought no new clothes for over 5 years, now. ‘The last time I went shopping for clothes was in February...
The sustainable travel fit check
Travel demands a lot of shopping. In preparation for your journey and destination, or as a must-do while on vacation. While we 💯 recommend shopping (within reason), to support the...
Chikankari: Origin, designs and techniques
Location: Lucknow, Uttar Pradesh Chikankari is a hand embroidery style celebrated for its exquisite craftsmanship and delicate charm. Mostly associated with royalty and Nawabi culture, this timeless art form is...
Theme fit check
Hitting the mall every time you have a theme-based event to attend? Looking for ways to look stylish, without spending a fortune is usually a task. But, what if we...
We need more sustainable underwear… Here’s why
When we think of spending a little extra on intimate wear or lingerie, we usually turn to luxury or high-street brands. Most of our daily-use underwear is picked out at...
Retail therapy: Why it’s a terrible idea!
Ever felt the urge to splurge on clothes to brighten up your mood? Or spent mindlessly on clothes after a break-up or a fight? We’re all guilty! However, the question...
