Pretty as you please

Conscious Closets

Festive Fit Check: Colours of the Earth

Festive Fit Check: Colours of the Earth

Years ago, a popular newspaper ran a campaign, encouraging people to wear specific colours on each day of Navratri. Today, this practice has almost become tradition. Few recall how this...

by Team PAYPOctober 16, 2024
No new clothes, but make it 5 years: Faheem Ruhani

No new clothes, but make it 5 years: Faheem Ruhani

Mumbai-based Faheem Ruhani, Managing Editor at The Conscious Empire, has bought no new clothes for over 5 years, now. ‘The last time I went shopping for clothes was in February...

by PrernaJune 1, 2024
The sustainable travel fit check

The sustainable travel fit check

Travel demands a lot of shopping. In preparation for your journey and destination, or as a must-do while on vacation. While we 💯 recommend shopping (within reason), to support the...

by Team PAYPMay 16, 2024
Theme fit check

Theme fit check

Hitting the mall every time you have a theme-based event to attend? Looking for ways to look stylish, without spending a fortune is usually a task. But, what if we...

by Team PAYPApril 27, 2024
Metamorphosis: Fast fashion junkie to a slow fashionista

Metamorphosis: Fast fashion junkie to a slow fashionista

The sun shone brightly and I emptied myself of myself—of the version I deemed to be myself. Clothes were flung out from my balcony—an act of poetic justice. The very...

by Dishti PatelDecember 29, 2023
Winter fit check

Winter fit check

Embrace the season with style and a generous dose of sustainability. Swipe through for inspiration and ideas to explore the endless possibilities of slaying your winter look with planet-friendly chic.

by Team PAYPDecember 1, 2023
The conscious bride: Shivani Singh

The conscious bride: Shivani Singh

Shivani Singh, the South Asia co-community organiser for Remake, has long been an advocate for sustainability. ‘I always wanted that personal touch to everything I wore, something that has empowered...

by Navmalika SidhuOctober 16, 2023
The Festive Fit Check

The Festive Fit Check

Festivals are a great time to dress up. And while popular culture may have you believe that you need to shop more to look your best, we’re here to tell...

by Team PAYPOctober 16, 2023
The serial borrower: Simrita Kaur

The serial borrower: Simrita Kaur

Simrita Kaur can’t remember the last time she bought new clothes that weren’t a ‘necessity’. ‘As the younger of two sisters, I grew up wearing hand-me-downs,’ she says. “Of course,...

by PrernaSeptember 15, 2023
Can an unsustainably-made dress be sustainable?

Can an unsustainably-made dress be sustainable?

Meet my one and only sparkly, sequinned dress… Let’s call her Shimmer. I bought Shimmer in 2019 from a fast fashion brand. Yes, yes, I know! But here’s the thing:...

by PrernaAugust 16, 2023
Mission Share Forward: Kind, mindful donations

Mission Share Forward: Kind, mindful donations

When my mother passed, she left behind not just her legacy, but a crazy number of saris! My daughter and I had...

by Belina KantamneniSeptember 30, 2022
Handmade minimalism: Anjali Gupta

Handmade minimalism: Anjali Gupta

Handmade Minimalism Anjali Gupta has a closet full of tailor-made pant suits, in a variety of colours and cuts, perfectly fitted to her size and shape. Most of us, in...

by Navmalika SidhuNovember 6, 2021