Pretty as you please

News & Views

The 5 habits of sustainably stylish women

The 5 habits of sustainably stylish women

‘Clothes are not going to change the world. The women who wear them will.’ --Anne KleinSustainability is not a zero-sum-game. Similarly, when it comes to fashion, there is no one-size-fits-all....

by PrernaOctober 1, 2024
What’s in a campaign: Second Hand September

What’s in a campaign: Second Hand September

Thrifting, Swapping, Borrowing, Renting… What do all of these have in common? Well, these are all different ways you can be a part of the secondhand fashion movement. For years,...

by Shipra ShuklaAugust 31, 2024
Sustainable or not: Analysing Team India’s 2024 Olympics uniforms

Sustainable or not: Analysing Team India’s 2024 Olympics uniforms

The Olympics are on, in full swing. And the Indian squad’s Olympic uniforms have been breaking the internet—for all the wrong reasons. Designed by couturier Tarun Tahiliani, the uniforms of...

by PrernaAugust 1, 2024
What’s in a campaign: No New Clothes

What’s in a campaign: No New Clothes

The No New Clothes campaign is spearheaded by Remake, a global organisation advocating for climate, social and gender justice in the fashion industry. The campaign runs from June 1st to...

by Team PAYPJune 14, 2024
We need more sustainable underwear… Here’s why

We need more sustainable underwear… Here’s why

When we think of spending a little extra on intimate wear or lingerie, we usually turn to luxury or high-street brands. Most of our daily-use underwear is picked out at...

by Navmalika SidhuApril 26, 2024
Retail therapy: Why it’s a terrible idea!

Retail therapy: Why it’s a terrible idea!

Ever felt the urge to splurge on clothes to brighten up your mood? Or spent mindlessly on clothes after a break-up or a fight? We’re all guilty! However, the question...

by Navmalika SidhuMarch 1, 2024
The fast fashion nobody talks about

The fast fashion nobody talks about

How often have you heard it said that some people can only afford to buy fast fashion, ie, cheap clothing? Sure, not everyone can afford to buy skilfully-crafted exquisite garments....

by PrernaFebruary 15, 2024
What’s in a campaign: Slow Fashion Season

What’s in a campaign: Slow Fashion Season

Have you ever embarked on a non-shopping adventure? Or experimented with just choosing well and making it last? Over the years, fashion has emerged as a powerful means of self-expression....

by Shipra ShuklaDecember 30, 2023
The best of 2023: The year’s most iconic sustainable fashion moments

The best of 2023: The year’s most iconic sustainable fashion moments

From celebs taking the sustainable route to material innovations and policy, we’ve put together the most sustainably stylish moments of 2023. Alia Bhatt once again brought out the sustainable fashion...

by Team PAYPDecember 16, 2023
The worst of 2023: Fashion’s most regrettable moments

The worst of 2023: Fashion’s most regrettable moments

From tone deaf campaigns to carbon emitting pop mania, we’re bringing to you moments we wish didn’t happen in fashion history. Taylor Swift has been in the news for her...

by Team PAYPDecember 16, 2023
Craft in the age of climate crisis: What is the correlation between crafts and climate?

Craft in the age of climate crisis: What is the correlation between crafts and climate?

On November 17, 2023, the Earth briefly crossed the 2° warming mark that scientists have been warning us against. Well, can’t say we didn’t see this coming! Climate change is...

by Navmalika SidhuNovember 30, 2023
Rethinking Fashion Weeks: How to do fashion week right in the face of climate crisis?

Rethinking Fashion Weeks: How to do fashion week right in the face of climate crisis?

As the curtain falls on yet another fashion week season, the dazzling lights dim, and the glamour momentarily recedes, let’s take a moment to pause and consider the impact of...

by Shruti SinghNovember 16, 2023