Features
5 reasons we should buy homegrown fashion
Are you tired of the usual fast fashion brands you’ve been buying from? Are you looking for sustainable options? Maybe… buying homegrown? Great idea!, Buying homegrown is not only a...
The fast fashion nobody talks about
How often have you heard it said that some people can only afford to buy fast fashion, ie, cheap clothing? Sure, not everyone can afford to buy skilfully-crafted exquisite garments....
Kantha Stitch: Origin, designs & techniques
Location: West Bengal A few years back I had the privilege of visiting Shanti Niketan, the ashram initiated by Sri Rabindranath Tagore, near Kolkata. On arriving, I was fascinated to...
What’s in a campaign: Slow Fashion Season
Have you ever embarked on a non-shopping adventure? Or experimented with just choosing well and making it last? Over the years, fashion has emerged as a powerful means of self-expression....
Metamorphosis: Fast fashion junkie to a slow fashionista
The sun shone brightly and I emptied myself of myself—of the version I deemed to be myself. Clothes were flung out from my balcony—an act of poetic justice. The very...
The best of 2023: The year’s most iconic sustainable fashion moments
From celebs taking the sustainable route to material innovations and policy, we’ve put together the most sustainably stylish moments of 2023. Alia Bhatt once again brought out the sustainable fashion...
The worst of 2023: Fashion’s most regrettable moments
From tone deaf campaigns to carbon emitting pop mania, we’re bringing to you moments we wish didn’t happen in fashion history. Taylor Swift has been in the news for her...
Winter fit check
Embrace the season with style and a generous dose of sustainability. Swipe through for inspiration and ideas to explore the endless possibilities of slaying your winter look with planet-friendly chic.
Craft in the age of climate crisis: What is the correlation between crafts and climate?
On November 17, 2023, the Earth briefly crossed the 2° warming mark that scientists have been warning us against. Well, can’t say we didn’t see this coming! Climate change is...
Rethinking Fashion Weeks: How to do fashion week right in the face of climate crisis?
As the curtain falls on yet another fashion week season, the dazzling lights dim, and the glamour momentarily recedes, let’s take a moment to pause and consider the impact of...
Is cruelty-free fashion really for the win?
Cruelty-free. Vegan. Ethical. What do these terms mean? Do they have something in common? Earlier this year, I happened to watch Slay, a documentary that exposes the behind-the-scenes of the...
Kashidakari: The art and living legacy of Kashmiri Embroidery
Kashmir is where shopaholics and wanderers find their Utopia. Kashmiri embroidery, or Kashidakari, is known for its intricate and finely-detailed patterns, often inspired by nature, flora, fauna and Persian motifs. ...
