Green Guide
5 things to know about renting clothes
Renting clothes is a great way to cut down on your fashion footprint. It helps keep your looks fresh and occasion appropriate, without you having to buy new for what’s...
Looking for planet-friendly Rakhis? These brands have just what you’re looking for
It’s that time of year again, when siblings renew their contracts with a fancy string of thread. Last year, rakhis worth ₹12,000 crores were sold in India. Taking various price...
Circular fashion: What does it really mean?
You’ve heard the term tossed around quite a bit. Circular fashion. Sometimes, just circular. Or circularity. Brands use it like it’s a magic spell, all set to take away the...
Forever Chemicals: What are PFAS
Flame retardant. Wrinkle-free. Stain-resistant. The ‘non-stick’ version of clothing—quite literally. A few years ago, all hell broke loose, when studies found that Teflon, that magic non-stick coating in our cooking...
5 queer-owned fashion brands to look out for
Come June, and social media and store windows are flooded with depictions of the Pride Flag and numerous pride hashtags. While Pride Month does usher in queer joy, often, the...
3 fashion brands that upcycle waste fabric
As the world around us is increasingly becoming aware of the implications of discarded waste on the planet, we are moving to better, sustainable options. And, so are the brands....
4 planet-friendly natural laundry detergents
Over the last few years, Bengaluru’s Bellandur Lake has been spewing a toxic white foam, especially during heavy rains. What if we told you your laundry detergent was the culprit?...
3 planet-friendly homegrown swimwear brands
Ever wondered what your swimwear is made of? Or, ever thought of your swimwear as more than just the sum of its cut and colour? Most of us haven’t. Well,...
9 things to keep in mind when organizing a swap party… From an expert
I founded The Shift, India, in 2022, in an endeavour to redefine fashion norms, by empowering people to contribute to a more conscious, circular fashion industry. We believe, the trusted...
5 reasons we should buy homegrown fashion
Are you tired of the usual fast fashion brands you’ve been buying from? Are you looking for sustainable options? Maybe… buying homegrown? Great idea!, Buying homegrown is not only a...
What is fast fashion, and why we should be worried
Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as...
What is sustainable fashion?
Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According...
