Our team:
A writer and editor, Prerna has 17 years of experience across print, electronic and digital media, with a focus on fashion, beauty and wellness.
About 5 years ago, while working on a story on sustainable fashion, then an ‘emerging trend’ in India, she discovered some shocking facts and figures. The dissonance between her idea of herself as a conscious citizen and her love for an industry that was causing so much damage to the planet and its people was unsettling, to put it mildly. She began delving deeper into the issues of sustainability in fashion that she found, first to her frustration and then to her fascination, extremely complex, with no straight answers. ‘To buy or not to buy’ became a more nuanced decision. She also discovered most resources see India as a link in the supply chain, never a hub of innumerable indigenous fashion brands or a market.Armed with an MOOC on Sustainable Fashion from Copenhagen Business School, and a course on Sustainability in the Indian Context, from Azim Premji University, along with her personal experience of learning to be a more conscious consumer of fashion without compromising on style, she decided to set up Pretty As You Please to help people make more responsible fashion decisions, every day, while acknowledging the fact that sustainability is a journey, it is scalable, and we all can/must do the best we can. Prerna is also a Remake ambassador.
A marketer with a passion for all things digital, Haseeb wears many hats and thrives on finding new ways to connect with people. The token male member of Team PAYP, he enjoys experimenting with new technologies and staying up-to-date with the latest trends in marketing, branding and content creation, a skill and an interest he brings to the table, as the man behind all our tech and SEO-related breakthroughs. As a consultant digital marketer, he empowers businesses and individuals to achieve their goals and make their mark.
A photographer and graphic designer, Maitreyi was born and brought up in a family of artists. She developed a keen eye for photography, art and design, very early on, and always knew she wanted to be an artist, too. Her award-winning work has been exhibited across galleries in India and abroad, including the Jehangir Art Gallery, and in Rome, Venice and London, and has been recognised by prestigious organizations such as the Bombay Art Society. Maitreyi is also a trained classical dancer. A Bharatanatyam Visharad, she is currently training in Kathak.
For Navmalika, it all began during her Bachelors in Fashion Design, at Pearl Academy, where she decided to take on sustainability for her graduation collection, ‘Mend It for Me’. It was her take on circular fashion, even though she didn’t know the term back then. Her inspiration was compassion: For oneself, for animals and for one’s clothes, that we not abandon them as soon as we spot a hole, rather look for ways to upcycle them. Inspired by The True Cost, the documentary that revealed the dark side of fashion, she decided to take a closer look at the production process by pursuing an MA in fashion management, and the term slow fashion became an integral part of her vocabulary. But she struggled to find a meaningful outlet for all the information and knowledge she had gathered. Fortunately, Navmalika and PAYP found each other, and she’s been putting together some incredible content for us!
A graduate from Pearl Academy, New Delhi, Rishika is a designer, an explorer and a learner with a deep-rooted interest in illustration and brand-identity creation. She believes every piece of communication we come in contact with, has the power to alter our perception and having the power to create impactful communications. As an artist, she uses her skill to create value from it, so it can be a catalyst of change. She remains connected to nature, remaining in constant awe of its beauty and the ways in which it evolves, treasuring the wonders around her and making conscious efforts to preserve it. Rishika is the brain behind the incredibly brilliant, fun logo, and the vibrant look of Pretty As You Please. Check out her work at www.rishikagoyal.design.
A marketer with a passion for all things digital, Haseeb wears many hats and thrives on finding new ways to connect with people. The token male member of Team PAYP, he enjoys experimenting with new technologies and staying up-to-date with the latest trends in marketing, branding and content creation, a skill and an interest he brings to the table, as the man behind all our tech and SEO-related breakthroughs. As a consultant digital marketer, he empowers businesses and individuals to achieve their goals and make their mark.
Ashiqa Salvan is an artist who finds herself torn between her commitment to a singular communication medium and her thirst to explore new media. She studied Mass Media from Mumbai University, and briefly worked at Ogilvy as an account executive, before finding herself drawn to theatre. A theatre practitioner since 2009, Ashiqa has traveled extensively with the theatre troupes she has worked with. Some of the troupes she has been a part of as actor and designer include Adishakti Theatre, Perch, Jagriti ART Productions and Sandbox Collective. Ashiqa has also curated and managed FACETS 2012-13, a two-month international residency for young choreographers, as part of The Attakalari International Bienniel 2013. On receiving the Inlaks Theatre Award scholarship in 2015, Ashiqa chose Adishakti as her training ground from 2015 to 2022.
A photographer and graphic designer, Maitreyi was born and brought up in a family of artists. She developed a keen eye for photography, art and design, very early on, and always knew she wanted to be an artist, too. Her award-winning work has been exhibited across galleries in India and abroad, including the Jehangir Art Gallery, and in Rome, Venice and London, and has been recognised by prestigious organizations such as the Bombay Art Society. Maitreyi is also a trained classical dancer. A Bharatanatyam Visharad, she is currently training in Kathak.
