Sustainable Fashion Edit
Looking for sustainable brand options but don’t know where to buy from? We’ve got you covered!
We can help you find the best sustainable brands.
At Pretty As You Please, we review fashion brands that strive to be sustainable. Brands are rated on Transparency, Impact, Offering and Relationship with the environment. Here are some of the brands that we recommend for you.
Idle Hours: Handwoven, recycled loungewear
Read our review. What they make: Tops, shirts, pants/trousers, dresses, overalls and jumpsuits.Where to buy: www.shopidlehours.comE-commerce: Brown Living, PopClub and Our Better Planet.Price range: Below Rs 5,000The story of Mumbai-based Idle
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Lafaani: Handcrafted multifunctional staples
What they make: Tops, shirts, pants/trousers, dresses, jackets, overlays, accessories.Where to buy:www.lafaani.comE-commerce: Amala Earth, Tata Cliq Luxury, Ogaan Market, Flourish, Saahra, Our Better Planet, Refash, UpcycleLuxe, Brown Living, Scrollnshops, Defy'ne,
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No Nasties: Planet-first clothing
What they make: T-shirts, shirts, tops, bottoms, dresses, knitwear, athleisure and accessories. Where to buy: www.nonasties.in No Nasties, Assagao, Goa. Sustainable fashion under ₹5,000. Established in 2011, in Goa, No
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Tamarind Chutney: Slow fashion meets every day wear.
What they make: Womenswear: Tops, Bottoms, Dresses, Outerwear, Sarees, Stoles and Accessories; Menswear: Shirts, Ties, Jackets and Accessories. Where to buy: www.tamarindchutney.in STRIVING TO BE SUSTAINABLE, EVERY STEP OF THE
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The Summer House: Circular, artisan-centric womenswear
What they make: Tops, Pants, Jackets, Skirts,Co-ord sets, Dresses, Nightwear,Swimwear.Where to buy:thesummerhouse.inFounded in 2015, by Shivangini Padhiyar and Rekha Datla, The Summer House brings together Padhiyar’s memory of a much
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Paher: Timeless, versatile, contemporary handloom clothing
What they make: Tops, T-shirts, Shirts, Pants, Trousers, Jeans, Dresses, Saris, Suits, Jackets, Skirts, Tote bags, BlousesWhere to buy:www.paher.in &Stores in Bangalore & GoaFounded in December 2020, in the midst
Read MoreNo Nasties: Planet-first clothing
What they make: T-shirts, shirts, tops, bottoms, dresses, knitwear, athleisure and accessories. Where to buy: www.nonasties.in No Nasties, Assagao, Goa. Sustainable fashion under ₹5,000. Established in 2011, in Goa, No
Read MoreTamarind Chutney: Slow fashion meets every day wear.
What they make: Womenswear: Tops, Bottoms, Dresses, Outerwear, Sarees, Stoles and Accessories; Menswear: Shirts, Ties, Jackets and Accessories. Where to buy: www.tamarindchutney.in STRIVING TO BE SUSTAINABLE, EVERY STEP OF THE
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Athlos: Sustainable and ethical activewear
What they make: Sports and outdoor wear for men and women, period underwear Where to buy: www.goathlos.com Athlos was founded in 2015, by sport, adventure and fitness enthusiast Pravin Dhake,
Read MoreLafaani: Handcrafted multifunctional staples
What they make: Tops, shirts, pants/trousers, dresses, jackets, overlays, accessories.Where to buy:www.lafaani.comE-commerce: Amala Earth, Tata Cliq Luxury, Ogaan Market, Flourish, Saahra, Our Better Planet, Refash, UpcycleLuxe, Brown Living, Scrollnshops, Defy'ne,
Read MorePaher: Timeless, versatile, contemporary handloom clothing
What they make: Tops, T-shirts, Shirts, Pants, Trousers, Jeans, Dresses, Saris, Suits, Jackets, Skirts, Tote bags, BlousesWhere to buy:www.paher.in &Stores in Bangalore & GoaFounded in December 2020, in the midst
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Inginious Clothing Co.: Your Circular Workwear Solution
What they make: Tops, Shirts, Pants/Trousers, Dresses. Where to buy: www.inginiousclothing.com Sustainable fashion under ₹5,000. Started in 2021 by Gini Jain, Inginious Clothing targets the formal wear
Read MoreTamarind Chutney: Slow fashion meets every day wear.
What they make: Womenswear: Tops, Bottoms, Dresses, Outerwear, Sarees, Stoles and Accessories; Menswear: Shirts, Ties, Jackets and Accessories. Where to buy: www.tamarindchutney.in STRIVING TO BE SUSTAINABLE, EVERY STEP OF THE
Read MoreThe Summer House: Circular, artisan-centric womenswear
What they make: Tops, Pants, Jackets, Skirts,Co-ord sets, Dresses, Nightwear,Swimwear.Where to buy:thesummerhouse.inFounded in 2015, by Shivangini Padhiyar and Rekha Datla, The Summer House brings together Padhiyar’s memory of a much
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Purecloth.co: Durable, handwoven kidswear
Read our review. What they make: Baby rompers, girls cotton dresses, kids clothes, hair accessories and newborn gift hampers.Where to buy (online): Purecloth.coWhere to buy (offline): Go Native 5 Stores,Bangalore, Big
Read MoreIdle Hours: Handwoven, recycled loungewear
Read our review. What they make: Tops, shirts, pants/trousers, dresses, overalls and jumpsuits.Where to buy: www.shopidlehours.comE-commerce: Brown Living, PopClub and Our Better Planet.Price range: Below Rs 5,000The story of Mumbai-based Idle
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Maayu: Natural, comfortable innerwear
Read our review. What they make: Underwear Where to buy:maayu.in Maayu was established in 2022 by Sonal, following her teenage daughter’s brush with Polycistic Ovarian Disease (PCOD). An industry veteran, Sonal
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Love The World Today: Mindful clothing for kids
What they make: Tops, T-shirts, Shirts, Pants, Dresses, Saris, Suits, Baby onesies, Swaddles, Upcycled accessories. Where to buy: Online: www.lovetheworldtoday.in and Etsy store Offline: No Nasties, Goa; Go Native, Bangalore;
Read MoreMaayu: Natural, comfortable innerwear
Read our review. What they make: Underwear Where to buy:maayu.in Maayu was established in 2022 by Sonal, following her teenage daughter’s brush with Polycistic Ovarian Disease (PCOD). An industry veteran, Sonal
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Yamin: Crafting ethical elegance through exquisite jewellery
What they make: Earrings, pendants, necklaces. Where to buy: www.yamin.in At the core of Yamin, a distinctive jewellery brand, beats the spirit of a remarkable woman—Yamin Hazarika, the trailblazing police
Read MoreNo Nasties: Planet-first clothing
What they make: T-shirts, shirts, tops, bottoms, dresses, knitwear, athleisure and accessories. Where to buy: www.nonasties.in No Nasties, Assagao, Goa. Sustainable fashion under ₹5,000. Established in 2011, in Goa, No
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Chamar India: Luxury gets a green makeover:
What they make: Handbags, backpacks, wallets and belts. Where to buy: https://chamar.in In India, ‘Chamar’ is an ethnic slur used for the Dalit communities that have traditionally worked with leather
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No.Na.Mé Makings: Gender-neutral, ethical fashion accessories
What they make: Neckpieces, Bodypieces, Rings, Hand accessories. Where to buy: www.nonamejewelry.in A minimalist brand, No Na Mé, founded by Smruti Mathisekaran in 2020, creates gender-neutral fashion accessories with a
Read MoreThe editor's sustainable product picks.
Mandee + Bill
37 x 51 cm
Mandee bag by Chamar is designed and hand-crafted with our recycled rubber canvas at our atelier in Mumbai. Local and unique production, thus inherently environmentally friendly.
Tatou Detachable 2-in-1 earings
These super lightweight 2-in-1 detachable earrings, designed by Yamin, double as danglers and also tops, and feel like you're wearing nothing at all. Yup, we've often had to check to see if they are still on. They are made of hypoallergenic 18k gold-plated brass.
Everyday kids unisex jumpsuit
Soft and designed by Love the World Today for comfort, this kids clothing jumpsuit is just that - the magic of childhood in an outfit.
Made from comfortable and premium quality interlock cotton sourced from certified organic cotton factory
Materiality Unisex Reversible Jacket
Crafted in 100% cotton fibres and natural materials. This Lafaani unisex reversible jacket features double pockets and crisp pintucked panels. With Brown Cotton on one side and Kora Twill Cotton on the other, this multifunctional piece is undyed and unbleached; and can take you effortlessly from day to night.
Grandpa kurta pajama
Just like how grandpa wears! Wear it as a set or wear them as separates. Love the World Today is sure life is going to be more relaxed with this one! Little pockets in the kurta and pajama for your little one to put their hands inside and walk around like grandpa.
people buy from sustainable brands.
people want a more sustainable wardrobe.
people are looking for better homegrown brands to buy from.
people don’t know where to start.
Source:
Pretty As You Please survey, March 2023
Green Guide
The eco-newbie’s guide to greenwashing
#SustainableFashionHow sincere are brands who use that hashtag? Could they be hoodwinking you into believing
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5 things to know about renting clothes
Renting clothes is a great way to cut down on your fashion footprint. It helps
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Make your laundry more sustainable for an eco-friendly wardrobe
The most sustainable garment is the one already in your wardrobe.’ - Orsola de Castro, co-founder,
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4 planet-friendly natural laundry detergents
Over the last few years, Bengaluru’s Bellandur Lake has been spewing a toxic white foam,
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What is fast fashion, and why we should be worried
Fast fashion is a business model wherein popular fashion brands bring out new collections, often
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5 ways to salvage your Holi clothes
When the fun of smearing each other with gulaal has died down, the festival of colours can
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Should we be buying leather?
Should we be buying leather? This is a very complicated topic, especially for us, in
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Microplastics: A not-so-micro fashion problem
Plastic drink bottles, plastic packaging material, plastic in our clothes… It is estimated that anywhere
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5 ways to store winter clothes better
What do I do with my winter jackets? Should I hang them or fold them
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6 ways to navigate the Diwali sales in India
With the festive season come those big red banners screaming SALE, at every corner. Snagging
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5 easy ways to care for your clothes
I think of my grandmother’s nicely stored Pashmina shawls… how they still look brand new
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‘Where can I rent clothes from?’ We’ve got you covered
The global clothing rental market is estimated to grow to US$ 2.08 Billion, by 2025,
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3 items you definitely should be thrifting
Thrifting embodies a dual purpose: Marrying fashion with sustainability. If you love thrifting, you probably
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5 queer-owned fashion brands to look out for
Come June, and social media and store windows are flooded with depictions of the Pride
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5 plant-based leathers you need to know about
Rebecca Cappelli’s Slay, a euphemism as good as any, revealed the ugly truth behind fashion’s
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Three sustainable skills to learn
Ensuring the longevity of your clothes is key to sustainability. That, and actually using the
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3 new-age fabrics to keep you cool
When we think of dressing for the swelteringly humid July weather, cotton is perhaps the
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Five sustainable fabrics you need to try this summer
The sun is shining, the heat is rising. The best way to stay cool, besides
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How to get the most out of your current closet
With the constant flood of advertisements we see everywhere, it’s no wonder we start to
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3 fashion brands that upcycle waste fabric
As the world around us is increasingly becoming aware of the implications of discarded waste
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Looking for planet-friendly Rakhis? These brands have just what you’re
It’s that time of year again, when siblings renew their contracts with a fancy string
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The truth behind your favourite winter fabrics
Winter’s here. And, so are the winter fit checks. Be it that leather jacket you’ve
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How to organise your own swap party
Sweater weather… Festive dos… Wedding season… There’s a nip in the air, and the smell
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5 new year resolutions for a happier planet
As we step into 2024, we’re likely all getting our resolutions, for a better, healthier
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Everything you need to know about online thrifting
With the secondhand market expected to more than double, over the next 4 years, according
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How to restore your old saris
Some saris are more than just a garment. They are a sentiment. Even more so
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5 reasons you need to buy from homegrown activewear brands
Nike, Puma, Adidas, Decathlon… these are the first names that come to mind when we
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The 2024 Tarot guide to fashioning sustainably
With a latent buzz of an upcoming recession in the air, the cards agree that
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The 2023 Tarot Guide to Fashioning Sustainably
Living a sustainable life in a world which seems hellbent on burning down or burning
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From field to fabric: Jute’s impact on sustainability and fashion
As I sifted through my mom's saree collection in search of the perfect outfit for
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There’s plastic in your wardrobe!
At a workshop we recently conducted, we asked a bunch of young adults about the
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The 10 ethical fashion certifications you need to know about
How do you figure out whether a brand or product is true to its claims
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5 other ways to do secondhand style
Secondhandadjective | ˈse-kən(d)-ˈhand Acquired after being used by another person. Not new.Used clothes offered for sale
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Leather 2.0: 5 insanely cool plant-based alternatives taking the fashion
In a previous article we published, we spoke about plant-based leathers. The wonderful part is,
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What is sustainable fashion?
Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability
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8 ways a conscious closet can promote wellness
According to the Global Wellness Institute, wellness is the active pursuit of choices, activities and
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Can an unsustainably-made dress be sustainable?
Meet my one and only sparkly, sequinned dress… Let’s call her Shimmer. I bought Shimmer
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Circular fashion: What does it really mean?
You’ve heard the term tossed around quite a bit. Circular fashion. Sometimes, just circular. Or
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5 planet-friendly gifting ideas for men
Gifting is tough. We all want to surprise our loved ones with the most unique,
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5 reasons we should buy homegrown fashion
Are you tired of the usual fast fashion brands you’ve been buying from? Are you
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9 ways to make your closet more sustainable… On a
“Why are sustainable clothes so expensive?” whined a Twitter user on my feed, about a
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What really makes a garment sustainable?
Sustainable clothing. Sustainably made. Sustainable dressing. Sustainable style. Sustainable fashion.Just a few of the phrases
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How to organize gender-fluid swap parties
Fashion is a form of expression and a celebration of identity. And not everyone likes
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9 things to keep in mind when organizing a swap
I founded The Shift, India, in 2022, in an endeavour to redefine fashion norms, by
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Metamorphosis: Fast fashion junkie to a slow fashionista
The sun shone brightly and I emptied myself of myself—of the version I deemed to
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From field to fashion: The remarkable sustainability of hemp fiber!
Photo by Anna Auza on Unsplash Hemp, or Cannabis, is called
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Forever Chemicals: What are PFAS
Flame retardant. Wrinkle-free. Stain-resistant. The ‘non-stick’ version of clothing—quite literally. A few years ago, all
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Spotlight: How sustainable is ECONYL?
The first commercially-manufactured NylonTM was developed in the 1930s, by a research team at the
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3 planet-friendly homegrown swimwear brands
Ever wondered what your swimwear is made of? Or, ever thought of your swimwear as
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The anatomy of a sustainable wardrobe
Have you ever felt the more clothes you have, the more muddled your styling choices
Read More >The Pretty As You Please Scan
Our robust rating system has been developed in consultation with industry and environmental experts and adapted to suit the Indian manufacturing ecosystem. We delve into information put out by the brands, reports from third-party sources, media reports, and customer feedback. We also look at certifications, affiliations, memberships, policies and interactions, and bring you a well-rounded, balanced review using three diligent parameters. Here’s how…
The brand’s impact on the environment through their materials they use, the supply chain, the processes they follow, the packaging they use, their waste management procedures, and if and how they give back to the environment.
This is where transparency matters the most. What information does the brand put out about their supply chain and about the people who’ve contributed to their success. Are there any staff- or people-friendly initiatives in place? What kind of employee policies do they have? When you buy from the brand, do you know who made your clothes?
What does the brand offer to their customers—what their designs are like, how inclusive they are, or how exclusive. Do they offer customisation? Do their dresses have pockets? What kind of services are on offer? Do they mend, repair, recycle, upcycle? What are their shipping and return policies like? Do they build community?
If you have found such a brand that you wish us to review, we’d love to hear from you.
