A few days ago, I deleted the Amazon app from my phone. Turns out, I’m not the only one. Over the last couple of weeks, my social media feed has been buzzing with people talking about how they will no longer patronize certain platforms and brands. The voices are loudest against Shein and Amazon. For […]
What #BoycottFastFashion means for fashion activism Read More »
Years ago, a popular newspaper ran a campaign, encouraging people to wear specific colours on each day of Navratri. Today, this practice has almost become tradition. Few recall how this began, and the colours have come to be de rigeur for the festive season. People go to great lengths to get their Navratri outfits—in sync
‘Clothes are not going to change the world. The women who wear them will.’ –Anne Klein Sustainability is not a zero-sum-game. Similarly, when it comes to fashion, there is no one-size-fits-all. But what happens when the two worlds collide? We spoke to three stylish women who’re sworn to keeping things sustainable, and discovered that there
Thrifting, Swapping, Borrowing, Renting… What do all of these have in common? Well, these are all different ways you can be a part of the secondhand fashion movement. For years, we have all heard activists argue for a green and clean environment. But how do we achieve that? Second Hand September, a campaign initiated by
The Olympics are on, in full swing. And the Indian squad’s Olympic uniforms have been breaking the internet—for all the wrong reasons. Designed by couturier Tarun Tahiliani, the uniforms of the 300-strong Team India, were unimpressive and poor ambassadors of our rich heritage. Not to mention, they rank unfortunately low on sustainability. Tahiliani has defended
Sustainable or not: Analysing Team India’s 2024 Olympics uniforms Read More »
The mesmerising couture showcased in the web series, Heeramandi, may be your next inspo for sustainable dressing. We are telling you how. Recreate the vintage vibe. Want to dress up the Heeramandi way? It’s easier to recreate the vintage vibe than you think. Get creative: The three golden ‘R’s of fashion, recycle, reuse and recreate, work
The No New Clothes campaign is spearheaded by Remake, a global organisation advocating for climate, social and gender justice in the fashion industry. The campaign runs from June 1st to September 1st and challenges you to not buy any new clothes for 90 days. Here’s why it matters. It allows you to reset your relationship
Mumbai-based Faheem Ruhani, Managing Editor at The Conscious Empire, has bought no new clothes for over 5 years, now. ‘The last time I went shopping for clothes was in February of 2019,’ he reveals. ‘I bought four shirts at a Zodiac sale. Even as I was buying them, I knew I didn’t really need them.’
No new clothes, but make it 5 years: Faheem Ruhani Read More »
Travel demands a lot of shopping. In preparation for your journey and destination, or as a must-do while on vacation. While we 💯 recommend shopping (within reason), to support the local economy, we’ve got style cues on saving the planet—and some money—while prepping for your holiday.
Location: Lucknow, Uttar Pradesh Chikankari is a hand embroidery style celebrated for its exquisite craftsmanship and delicate charm. Mostly associated with royalty and Nawabi culture, this timeless art form is nothing short of legendary. Its roots can be traced back to Persia, though the modern version has beautifully evolved into a distinct and captivating style
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