Recently, my husband and I decided to head to the theatres for a movie. More out of our love for cheese popcorn than for the movie itself. Within 30 minutes of settling down, we knew we were in for a rough time! There was a half-baked narrative, a malfunctioning air conditioner, and even a smoke […]
Is positive marketing the way to a more sustainable future? Read More »
About a year ago, my husband was looking for some formal wear. For quite some time, now, his go-to brands have been H&M and Marks & Spencers. Well, not this time, if I can help it, I decided. If we had to buy any new clothes, it was only going to be from homegrown, ethical
Ecofeminism: Is the weight of the world on women? Read More »
Handmade Minimalism Anjali Gupta has a closet full of tailor-made pant suits, in a variety of colours and cuts, perfectly fitted to her size and shape. Most of us, in India, are familiar with the local tailor. Our go-to person, for a better fit—a nip here and a tuck there—or for the exact specifications for
Wear. Rewear. Upcycle and Wear. For too long, now, celebrities (and celebrity kids) have made fashion statements by never repeating an outfit, at least not in public. But times, they are a-changing. It’s about time ‘use and throw’ was a thing of the past, and garments actually held value for those who wear them. Which
Start where you are. Use what you have. Do what you can. – Arthur Ashe Ever wondered about that cringey feeling you get when you’ve just received that pretty bauble you’d been lusting after, but its crammed with bubble wrap? Or when you read an article about your favourite fashion brand following unethical practices? Or
Location: Kanchipuram, Tamil Nadu Kanjivaram, Kanjeevarum or Kanchipuram silks, are one of the most prized hand-woven silks in the world, known for their saris that have a quality and feel like no other, with their tradition going back about 400 years. The extremely sturdy saris stand out for the heavy contrast between the border and
Kanjivaram Silks: Origin, designs and techniques Read More »
The Ethical Maximalist Writer and entrepreneur Smriti Lamech has a closet full of pretty things, a home bursting with colour, and a heart full of love towards the planet and its people. Because no, these are not mutually exclusive! For a while now, the popular belief seems to have been, sustainability equals minimalism. That less
In 2019, Hollywood actor and fitness icon Jane Fonda bought herself a flaming red coat, and declared it was going to be the last garment she ever buys. Interestingly, the red coat wasn’t bought without reason either. In October that year, she joined hands with Greanpeace and other allied movements, and moved to Washington DC,
The sustainable fashion icon we need: Jane Fonda Read More »
“It’s so plain! Why does it cost so much, again?” “Shouldn’t something that’s locally made be cheaper?” “But it’s just a T-shirt… I can get the same on Amazon for 300 bucks!” As the founder of a sustainable apparel brand, Aslee, I get a lot of this one burning question, in a gazillion shapes and
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