Green Guide

You’ve heard the term tossed around quite a bit. Circular fashion. Sometimes, just circular. Or circularity. Brands use it like it’s a magic spell, all set to take away the evils inherent in the fashion industry. But is that so? Also, more importantly, what does circular fashion even mean? As the use of the word […]

Flame retardant. Wrinkle-free. Stain-resistant. The ‘non-stick’ version of clothing—quite literally. A few years ago, all hell broke loose, when studies found that Teflon, that magic non-stick coating in our cooking pans, was, in fact, cancer-causing. Teflon was made from a group of chemicals calls Per- and Polyfluoroalkyl Substances (PFAS). It is chemicals from this very

Come June, and social media and store windows are flooded with depictions of the Pride Flag and numerous pride hashtags. While Pride Month does usher in queer joy, often, the support begins to taper off once the month is over.  Well, we’re not here for the pinkwashing. We’re here to help you zero in on

As the world around us is increasingly becoming aware of the implications of discarded  waste on the planet, we are moving to better, sustainable options. And, so are the brands. They are incorporating product designs with planet-friendly solutions like recycling, upcycling and zero-waste. This World Environment Day, we are closely looking at the trend of

Over the last few years, Bengaluru’s Bellandur Lake has been spewing a toxic white foam, especially during heavy rains. What if we told you your laundry detergent was the culprit? That it was  causing irreversible damage to the planet? And no, standard liquid detergents are not better than powders. Here’s why. One of the main

Ever wondered what your swimwear is made of? Or, ever thought of your swimwear as more than just the sum of its cut and colour? Most of us haven’t. Well, I certainly hadn’t–despite being a swimmer! For a tropical country, the Indian swimwear market is very niche. There are far too few options, and if

I founded The Shift, India, in 2022, in an endeavour to redefine fashion norms, by empowering people to contribute to a more conscious, circular fashion industry. We believe, the trusted way to reduce the impact of our clothes, on the environment, is by increasing their lifespan. And so, The Shift has been hosting swap parties

Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as twice a week. These collections are mass-produced, with little attention to production practices, quality or their cost to the environment and the people who make

Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons in global greenhouse gas emissions, in