Come June, and social media and store windows are flooded with depictions of the Pride Flag and numerous pride hashtags. While Pride Month does usher in queer joy, often, the support begins to taper off once the month is over. Well, we’re not here for the pinkwashing. We’re here to help you zero in on […]
As the world around us is increasingly becoming aware of the implications of discarded waste on the planet, we are moving to better, sustainable options. And, so are the brands. They are incorporating product designs with planet-friendly solutions like recycling, upcycling and zero-waste. This World Environment Day, we are closely looking at the trend of
Over the last few years, Bengaluru’s Bellandur Lake has been spewing a toxic white foam, especially during heavy rains. What if we told you your laundry detergent was the culprit? That it was causing irreversible damage to the planet? And no, standard liquid detergents are not better than powders. Here’s why. One of the main
Ever wondered what your swimwear is made of? Or, ever thought of your swimwear as more than just the sum of its cut and colour? Most of us haven’t. Well, I certainly hadn’t–despite being a swimmer! For a tropical country, the Indian swimwear market is very niche. There are far too few options, and if
I founded The Shift, India, in 2022, in an endeavour to redefine fashion norms, by empowering people to contribute to a more conscious, circular fashion industry. We believe, the trusted way to reduce the impact of our clothes, on the environment, is by increasing their lifespan. And so, The Shift has been hosting swap parties
9 things to keep in mind when organizing a swap party… From an expert Read More »
Are you tired of the usual fast fashion brands you’ve been buying from? Are you looking for sustainable options? Maybe… buying homegrown? Great idea!, Buying homegrown is not only a green flag for the planet, but could also be a breath of fresh air if you’re still trying to figure out your style, for the
Fast fashion is a business model wherein popular fashion brands bring out new collections, often inspired by high fashion runways, at an alarming frequency—according to some estimates, as often as twice a week. These collections are mass-produced, with little attention to production practices, quality or their cost to the environment and the people who make
What is fast fashion, and why we should be worried Read More »
Let’s be completely honest: There’s no such thing as sustainable fashion. The idea of sustainability and the nature of the fashion industry are inherently at odds with each other. According to McKinsey’s August 2020 Fashion on Climate report, the fashion industry alone contributed a staggering 2.1 billion metric tons in global greenhouse gas emissions, in
As we step into 2024, we’re likely all getting our resolutions, for a better, healthier version of ourselves, in place. But, ever wondered if any of these resolutions could help fight the global climate crisis? Or simply just lower the pollution around us? It isn’t all that daunting, really. For we’re here to help you
The sun shone brightly and I emptied myself of myself—of the version I deemed to be myself. Clothes were flung out from my balcony—an act of poetic justice. The very clothes that shaped me, my body now lay littered on the floor of my bungalow. Perhaps burning would have been more poetic. I glanced at
Metamorphosis: Fast fashion junkie to a slow fashionista Read More »
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