Fashion is a form of expression and a celebration of identity. And not everyone likes to conform to fashion rules and gender norms set by society. At Pretty As You Please, we believe dressing to express your identity is also the more sustainable thing to do. So what better way to celebrate pride and the […]
The sun is shining, the heat is rising. The best way to stay cool, besides sipping on chilled lemonade? Wearing easy-breezy clothes that don’t stick when you sweat! What do you imagine wearing? A light cotton shirt? That’s an obvious answer for most. However, cotton cultivation is not without its issues. It is resource-intensive, has
Five sustainable fabrics you need to try this summer Read More »
Ensuring the longevity of your clothes is key to sustainability. That, and actually using the clothes that are in your closet. Stitching and upcycling may not be everybody’s cup of tea, but there are a few simple sustainable skills that can go a long way in ensuring your clothes see the light of day, and
Should we be buying leather? This is a very complicated topic, especially for us, in India. When I think of leather, I think of my gorgeous, handcrafted Pakistani mojaris. Or of my super-comfortable, super-versatile Kolhapuri chappals. And then there is a most precious possession: A black leather handbag that was once my grandmother’s. On a
In a previous article we published, we spoke about plant-based leathers. The wonderful part is, we live in a time and age when technology and innovation have ensured there’s no dearth of these plant-based vegan leather alternatives. As a part of Slow Fashion India’s Know Your Leather campaign, and in a continuation to the previous
Leather 2.0: 5 insanely cool plant-based alternatives taking the fashion world by storm! Read More »
Rebecca Cappelli’s Slay, a euphemism as good as any, revealed the ugly truth behind fashion’s ‘natural materials’. The most heartbreaking for me, personally, was the reality of the leather industry. From the inhuman treatment of the animals to the harmful effects this industry poses on the people employed by it, the documentary ignited something in
I think of my grandmother’s nicely stored Pashmina shawls… how they still look brand new after all these years. I always wonder if it’s some secret technique or just the fact that we now have lost the art of storing things, especially clothes, the right way. As clothes are becoming disposable, with new styles and
With the secondhand market expected to more than double, over the next 4 years, according to the GlobalData 2022 Market Sizing and Growth Estimates, at least 50% resale will happen online, by 2024. The report also revealed that 70% consumers believe thrifting has become much easier thanks to technology and online marketplaces. During the pandemic,
Everything you need to know about online thrifting Read More »
The first commercially-manufactured NylonTM was developed in the 1930s, by a research team at the DuPont Fiber Company in Delaware, United States. Known as a ‘miracle fibre’, it was initially used in women’s hosiery, but has since made its way into every wardrobe. Because of its sweat- and dirt-resistant properties, it became the go-to fabric
Living a sustainable life in a world which seems hellbent on burning down or burning out can be exhausting. We can’t do everything at its best, all the time if we were to sustain living. So we get a little help from the cards to set our sustainable fashion agendas that help us live not just
Let’s make fashion prettier… Together!
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