Meet my one and only sparkly, sequinned dress… Let’s call her Shimmer. I bought Shimmer in 2019 from a fast fashion brand. Yes, yes, I know! But here’s the thing: I really really wanted a dress that was covered with sequins. You see, I’d never owned a sparkly dress before. I was promised one, by […]
Nike, Puma, Adidas, Decathlon… these are the first names that come to mind when we think of activewear. These global giants have dominated the activewear industry for decades now. According to McKinsey’s ‘Sporting goods 2023: The need for resilience in a world in disarray’ report, sustainability is amongst the top four 2023 activewear goods trends,
5 reasons you need to buy from homegrown activewear brands Read More »
Plastic drink bottles, plastic packaging material, plastic in our clothes… It is estimated that anywhere between 6 and 15 million tonnes of plastic, representing 2-4% of global production, enters the environment every year. But were you aware that plastics have also made their way into our bodies? These tiny particles called microplastics have been found
When we think of dressing for the swelteringly humid July weather, cotton is perhaps the first fabric that comes to mind. And why not! It’s a fabric with endless possibilities. And when produced and sourced ethically, it has a low-impact on both the planet and the people. But thanks to modern innovation, cotton now has
Fashion is a form of expression and a celebration of identity. And not everyone likes to conform to fashion rules and gender norms set by society. At Pretty As You Please, we believe dressing to express your identity is also the more sustainable thing to do. So what better way to celebrate pride and the
The sun is shining, the heat is rising. The best way to stay cool, besides sipping on chilled lemonade? Wearing easy-breezy clothes that don’t stick when you sweat! What do you imagine wearing? A light cotton shirt? That’s an obvious answer for most. However, cotton cultivation is not without its issues. It is resource-intensive, has
Five sustainable fabrics you need to try this summer Read More »
Ensuring the longevity of your clothes is key to sustainability. That, and actually using the clothes that are in your closet. Stitching and upcycling may not be everybody’s cup of tea, but there are a few simple sustainable skills that can go a long way in ensuring your clothes see the light of day, and
Should we be buying leather? This is a very complicated topic, especially for us, in India. When I think of leather, I think of my gorgeous, handcrafted Pakistani mojaris. Or of my super-comfortable, super-versatile Kolhapuri chappals. And then there is a most precious possession: A black leather handbag that was once my grandmother’s. On a
In a previous article we published, we spoke about plant-based leathers. The wonderful part is, we live in a time and age when technology and innovation have ensured there’s no dearth of these plant-based vegan leather alternatives. As a part of Slow Fashion India’s Know Your Leather campaign, and in a continuation to the previous
Leather 2.0: 5 insanely cool plant-based alternatives taking the fashion world by storm! Read More »
Rebecca Cappelli’s Slay, a euphemism as good as any, revealed the ugly truth behind fashion’s ‘natural materials’. The most heartbreaking for me, personally, was the reality of the leather industry. From the inhuman treatment of the animals to the harmful effects this industry poses on the people employed by it, the documentary ignited something in
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