News & Views
Should we be celebrating Zara’s entry into resale?
On 20th October, fast fashion giant Zara announced its entry into resale and repair, with Zara Pre-Owned. The programme, which launches on the 3rd of November, aims to enable shoppers...
Thrifting, preloved and sustainability in the secondhand fashion market
The most sustainable piece of clothing is the one in your wardrobe, sure, but what if it’s a garment you no longer wear—or have never worn? According to Livia Firth,...
The International Accord, Remake, Levi’s and the power of engaged citizenship
The International Accord for Health & Safety in the Textile and Garment Industry is the updated avatar of the Bangladesh Accord, which terminated last year. The Bangladesh Accord, in itself,...
Upcycling Plastic: A circular approach
Shampoo bottles, soft drink bottles, chips packets, cling film, bubble wrap, food takeaway containers, hangers… What do these have in common? Plastic! These single-use products make up the largest sector...
Why fashion sustainability is an important conversation for India
Nine years ago, today, on the 24th of April 2013, the Rana Plaza factory, in Dhaka, collapsed. 1,138 people were killed and over 2,500 were injured. In the aftermath of...
Is positive marketing the way to a more sustainable future?
Recently, my husband and I decided to head to the theatres for a movie. More out of our love for cheese popcorn than for the movie itself. Within 30 minutes...
Ecofeminism: Is the weight of the world on women?
About a year ago, my husband was looking for some formal wear. For quite some time, now, his go-to brands have been H&M and Marks & Spencers. Well, not this...
Eco-guilt: Is it pushing us to be better?
Start where you are. Use what you have. Do what you can. - Arthur Ashe Ever wondered about that cringey...
Why is sustainable fashion so expensive?
“It’s so plain! Why does it cost so much, again?”“Shouldn’t something that's locally made be cheaper?”“But it’s just a T-shirt… I can get the same on Amazon for 300 bucks!” As...
