Features
Sustainable fashion icon: Alia Bhatt
When Alia Bhatt and Ranbir Kapoor tied the knot, on April 14th, the world waited, with baited breaths, for pictures to emerge. As did we. For our own reasons. The...
Why fashion sustainability is an important conversation for India
Nine years ago, today, on the 24th of April 2013, the Rana Plaza factory, in Dhaka, collapsed. 1,138 people were killed and over 2,500 were injured. In the aftermath of...
Is positive marketing the way to a more sustainable future?
Recently, my husband and I decided to head to the theatres for a movie. More out of our love for cheese popcorn than for the movie itself. Within 30 minutes...
Ecofeminism: Is the weight of the world on women?
About a year ago, my husband was looking for some formal wear. For quite some time, now, his go-to brands have been H&M and Marks & Spencers. Well, not this...
Handmade minimalism: Anjali Gupta
Handmade Minimalism Anjali Gupta has a closet full of tailor-made pant suits, in a variety of colours and cuts, perfectly fitted to her size and shape. Most of us, in...
Have you seen these celebrity outfit repeats?
Wear. Rewear. Upcycle and Wear. For too long, now, celebrities (and celebrity kids) have made fashion statements by never repeating an outfit, at least not in public. But times, they...
Eco-guilt: Is it pushing us to be better?
Start where you are. Use what you have. Do what you can. - Arthur Ashe Ever wondered about that cringey...
Kanjivaram Silks: Origin, designs and techniques
Location: Kanchipuram, Tamil Nadu Kanjivaram, Kanjeevarum or Kanchipuram silks, are one of the most prized hand-woven silks in the world, known for their saris that have a quality and feel...
The ethical maximalist: Smriti Lamech
The Ethical Maximalist Writer and entrepreneur Smriti Lamech has a closet full of pretty things, a home bursting with colour, and a heart full of love towards the planet and...
The sustainable fashion icon we need: Jane Fonda
In 2019, Hollywood actor and fitness icon Jane Fonda bought herself a flaming red coat, and declared it was going to be the last garment she ever buys. Interestingly, the...
Why is sustainable fashion so expensive?
“It’s so plain! Why does it cost so much, again?”“Shouldn’t something that's locally made be cheaper?”“But it’s just a T-shirt… I can get the same on Amazon for 300 bucks!” As...
