Pretty as you please

Inginious Clothing Co.: Your Circular Workwear Solution

What they make:

Tops, Shirts, Pants/Trousers, Dresses.

Sustainable fashion under ₹5,000.

Started in 2021 by Gini Jain, Inginious Clothing targets the formal wear market. As a sustainable brand, it promises to deliver playful workwear whilst keeping the sensibilities of the urbane Indian in mind. A by women, for women social enterprise, it prides itself on providing income and skill development training to women in the workforce. Moving away from traditional workwear, this homegrown brand is experimenting with prints, silhouettes and colours to bring artful yet comfortable and practical designs. By giving centrestage to circularity, the brand is championing sustainability in the homegrown market. They recently upped their ante with a selection of menswear items.

PRETTY FOR
THE PLANET

4/5

Inginious Clothing Co. prides itself on sourcing fabrics directly from the weavers, thereby not only cutting out middlemen but also reducing the carbon footprint from the fabric arriving at their facilities. 

While their first collection did consist of a few pieces in polyester cotton blend, these were discontinued almost immediately. They currently work with Kala cotton, linen and silk, all of it handspun and handwoven, which they source directly from the weavers, who have necessary certifications in place. They use natural dyes, vat dyes and pigment dyes, with dyeing procedures such as mill dyeing, piece dyeing and block prints. The slow fashion brand launches only three to four collections a year, and believes in quality over quantity, promising variety and style.

Another win for the planet are their embellishments and trims. They use coconut shell, seashell and metal buttons instead of plastic buttons, and cotton laces and taffeta instead of polyester trims. In their endeavour to go completely plastic-free, they use plantable seed paper hangtags, and reusable  cloth bags and kraft paper boxes for their packaging.

The primary focus of this brand is to increase the product life, hence adopting circularity. They use easily repairable natural fibers and components, in spite of their added cost. According to the brand, they’ve had no deadstock so far. They do not remove unsold inventory from their website, but add new collections to the existing. The oldest pieces are put on discount before they can become deadstock.

With their upcoming collection, they are partnering with Infinitex, a platform that provides planet positive and profitable closed loop system for fashion brands and retailers. By this, Inginious Clothing is interconnecting sustainability with convenience by adding a scannable QR on the label to each of their outfits, thereby giving the customers an option to either donate, resale or recycle the outfits, post use, at no additional cost.

 

PRETTY FOR
THE PEOPLE

4/5

With only 10 in-house employees, Inginious Clothing Co gives out very little information about the team on their website and social media channels. However, they are fairly transparent about their supply chain. They source directly from the weavers, cutting out the middlemen and ensuring fairer pay for the weavers. So far, they have used Kalamkari print on mul cotton sourced from Andhra Pradesh, Kotpad fabric from Orissa, and Bhujodi fabric from Bhuj, Gujarat, all directly sourced from the artisans themselves. They also source fabrics from an NGO run by Jain Sadhavis based in Madhya Pradesh. The trims are procured from vendors that comply with all necessary regulations. Given that these fabrics are coloured with natural dyes, the artisans as well as the tailors who subsequently work with the material are not exposed to too many hazardous chemicals.

The brand works with a manufacturing facility in Mumbai, where they ensure their workers are being fairly compensated, besides working in safe conditions.

PRETTY FOR
YOU

3.5/5

The limited stock collections have fun, quirky yet workable silhouettes. What we find really exciting are the mens’ formal shirts with Kalamkari prints on them, and the day-to-evening wear adaptable dresses in Benarasi silk brocade and organza. Their  sizes are limited to XS-XXL. However, they do offer an option for customisation. As the brand uses natural fabrics that are also naturally dyed, they feel great on the skin and have low scope for toxicity. The brand also ensures fabric tests beforehand, so you can be assured of the quality. There are various checks along the production timeline, including the final inspection, post-production.

Being circular is of utmost importance to the brand, and this is reflected in their quest to extend the life cycle of a product or an item more than anything else by providing easy to decipher care instructions with every product. This enables the customers to make more mindful decisions while embracing circularity by choosing to focus on the longevity of their purchase.

Inginious Clothing reviewed by Pretty as you please

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Team PAYP
Author: Team PAYP