Recently, my husband and I decided to head to the theatres for a movie. More out of our love for cheese popcorn than for the movie itself. Within 30 minutes of settling down, we knew we were in for a rough time! There was a half-baked narrative, a malfunctioning air conditioner, and even a smoke […]
Is positive marketing the way to a more sustainable future? Read More »
About a year ago, my husband was looking for some formal wear. For quite some time, now, his go-to brands have been H&M and Marks & Spencers. Well, not this time, if I can help it, I decided. If we had to buy any new clothes, it was only going to be from homegrown, ethical
Ecofeminism: Is the weight of the world on women? Read More »
Start where you are. Use what you have. Do what you can. – Arthur Ashe Ever wondered about that cringey feeling you get when you’ve just received that pretty bauble you’d been lusting after, but its crammed with bubble wrap? Or when you read an article about your favourite fashion brand following unethical practices? Or
“It’s so plain! Why does it cost so much, again?” “Shouldn’t something that’s locally made be cheaper?” “But it’s just a T-shirt… I can get the same on Amazon for 300 bucks!” As the founder of a sustainable apparel brand, Aslee, I get a lot of this one burning question, in a gazillion shapes and
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