The Ethical Maximalist Writer and entrepreneur Smriti Lamech has a closet full of pretty things, a home bursting with colour, and a heart full of love towards the planet and its people. Because no, these are not mutually exclusive! For a while now, the popular belief seems to have been, sustainability equals minimalism. That less […]
In 2019, Hollywood actor and fitness icon Jane Fonda bought herself a flaming red coat, and declared it was going to be the last garment she ever buys. Interestingly, the red coat wasn’t bought without reason either. In October that year, she joined hands with Greanpeace and other allied movements, and moved to Washington DC,
The sustainable fashion icon we need: Jane Fonda Read More »
“It’s so plain! Why does it cost so much, again?” “Shouldn’t something that’s locally made be cheaper?” “But it’s just a T-shirt… I can get the same on Amazon for 300 bucks!” As the founder of a sustainable apparel brand, Aslee, I get a lot of this one burning question, in a gazillion shapes and
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