Pretty as you please

Sustainable Fashion Edit

Purecloth.co: Durable, handwoven kidswear

Read our review.  What they make: Baby rompers, girls cotton dresses, kids clothes, hair accessories and newborn gift hampers. Where to buy (online): Purecloth.coWhere to buy (offline): Go Native 5 Stores,Bangalore, Big Little People, Bangalore, BumShum – Bangalore, Paper Boat, Bangalore, Paper Boat, Goa, Bate-Papo, Goa, Little Rainbow, Kochi, One12, Hyderabad Launched in 2020, by […]

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Idle Hours: Handwoven, recycled loungewear

pretty as you please reviews idle hours

Read our review.  What they make: Tops, shirts, pants/trousers, dresses, overalls and jumpsuits. Where to buy: www.shopidlehours.comE-commerce: Brown Living, PopClub and Our Better Planet.Price range: Below Rs 5,000 The story of Mumbai-based Idle Hours began with founder Aditi Pillai’s desire to create clothing that offers premium comfort and is in harmony with people and the

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Lafaani: Handcrafted multifunctional staples

What they make: Tops, shirts, pants/trousers, dresses, jackets, overlays, accessories. Where to buy:www.lafaani.comE-commerce: Amala Earth, Tata Cliq Luxury, Ogaan Market, Flourish, Saahra, Our Better Planet, Refash, UpcycleLuxe, Brown Living, Scrollnshops, Defy’ne, Meolaa, Kamakhyaa, Indyverse, Butterfly Club, Salt Mango Tree, Consciously, Frobolous, Loom and Things, Powered By People Physical stores: Syne, Goa Bate Papo, Goa Canvas, NY

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Yamin: Crafting ethical elegance through exquisite jewellery

What they make: Earrings, pendants, necklaces. Where to buy: www.yamin.in At the core of Yamin, a distinctive jewellery brand, beats the spirit of a remarkable woman—Yamin Hazarika, the trailblazing police officer from Assam, later a decorated officer in the Delhi Police. The brand serves as a poignant tribute to her enduring legacy, skillfully blending elements

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Love The World Today: Mindful clothing for kids

What they make: Tops, T-shirts, Shirts, Pants, Dresses, Saris, Suits, Baby onesies, Swaddles, Upcycled accessories. Where to buy: Online: www.lovetheworldtoday.in and Etsy store Offline: No Nasties, Goa; Go Native, Bangalore; One Twelve, Hyderabad; Green Bell, Mumbai; Peekaboo Patterns, Chennai Founded in 2015, by sisters Dipti Daryanani Ahuja and Dipna Daryanani, Love The World Today (LTWT)

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Paher: Timeless, versatile, contemporary handloom clothing

What they make: Tops, T-shirts, Shirts, Pants, Trousers, Jeans, Dresses, Saris, Suits, Jackets, Skirts, Tote bags, Blouses Where to buy: www.paher.in &Stores in Bangalore & Goa Founded in December 2020, in the midst of the lockdown, Paher is Ankita Kayal’s endeavour to turn her love for India’s textile heritage into comfortable, contemporary, fuss-free clothing. Derived

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No Nasties: Planet-first clothing

What they make: T-shirts, shirts, tops, bottoms, dresses, knitwear, athleisure and accessories. Where to buy: www.nonasties.in No Nasties, Assagao, Goa. Sustainable fashion under ₹5,000. Established in 2011, in Goa, No Nasties is one of India’s few brands that subscribes to a host of international certifications and agencies, verifying the brand’s claims and ensuring complete transparency

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Inginious Clothing Co.: Your Circular Workwear Solution

      What they make: Tops, Shirts, Pants/Trousers, Dresses. Where to buy: www.inginiousclothing.com Sustainable fashion under ₹5,000. Started in 2021 by Gini Jain, Inginious Clothing targets the formal wear market. As a sustainable brand, it promises to deliver playful workwear whilst keeping the sensibilities of the urbane Indian in mind. A by women, for

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