The most sustainable piece of clothing is the one in your wardrobe, sure, but what if it’s a garment you no longer wear—or have never worn? According to Livia Firth, founder of Eco-Age, you need to wear a garment at least 30 times to be able to offset the carbon footprint incurred from its production. […]
Thrifting, preloved and sustainability in the secondhand fashion market Read More »
When Alia Bhatt and Ranbir Kapoor tied the knot, on April 14th, the world waited, with baited breaths, for pictures to emerge. As did we. For our own reasons. The dreaminess of a celeb wedding aside, what we, at Pretty As You Please, love most is zero waste. And a celeb who walks her talk.
Nine years ago, today, on the 24th of April 2013, the Rana Plaza factory, in Dhaka, collapsed. 1,138 people were killed and over 2,500 were injured. In the aftermath of this disaster, the movement called Fashion Revolution was born in the UK. Today, Fashion Revolution is an organization with a global presence, advocating for a
Why fashion sustainability is an important conversation for India Read More »
About a year ago, my husband was looking for some formal wear. For quite some time, now, his go-to brands have been H&M and Marks & Spencers. Well, not this time, if I can help it, I decided. If we had to buy any new clothes, it was only going to be from homegrown, ethical
Ecofeminism: Is the weight of the world on women? Read More »
The Ethical Maximalist Writer and entrepreneur Smriti Lamech has a closet full of pretty things, a home bursting with colour, and a heart full of love towards the planet and its people. Because no, these are not mutually exclusive! For a while now, the popular belief seems to have been, sustainability equals minimalism. That less
“Que sera sera, whatever will be, will be; The future’s not ours to see…,’ sang Doris Day, a quarter of a century ago. Flash forward 2021, when the world is 1.16 degree Celsius warmer than it was in 1955, when the song released, and we are beginning to see signs of what the future holds.
#SustainableFashion How sincere are brands who use that hashtag? Could they be hoodwinking you into believing they’re something they’re not? More specifically, could they be fooling you into believing they’re eco-friendly and that they stand for social justice when they really don’t? Portraying themselves as icons of ethics and consciousness when what they’re doing is
“Why are sustainable clothes so expensive?” whined a Twitter user on my feed, about a year ago. “If you feel those clothes are too expensive, just don’t buy,” I replied. “But I need sustainable clothing!” she got back. So, I started making a list of things that could be done, so you could have ‘sustainable
9 ways to make your closet more sustainable… On a budget Read More »
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